Social Media Storms

vary their commitment of resources against each action in a social media storm scenario. Speed and duration based variations of social media storms One of the inherent characteristics of social media is its extreme dynamism, ...

Social Media Storms

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

More Books:

Social Media Storms
Language: en
Pages: 174
Authors: Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare
Categories: Business & Economics
Type: BOOK - Published: 2021-08-26 - Publisher: Routledge

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by
Organisational Responses to Social Media Storms
Language: en
Pages: 95
Authors: Andy Phippen, Emma Bond
Categories: Business & Economics
Type: BOOK - Published: 2020-07-06 - Publisher: Springer Nature

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of
Data Mining Approaches for Big Data and Sentiment Analysis in Social Media
Language: en
Pages: 313
Authors: Gupta, Brij B., Perakovi?, Dragan, Abd El-Latif, Ahmed A., Gupta, Deepak
Categories: Computers
Type: BOOK - Published: 2021-12-31 - Publisher: IGI Global

Social media sites are constantly evolving with huge amounts of scattered data or big data, which makes it difficult for researchers to trace the information flow. It is a daunting task to extract a useful piece of information from the vast unstructured big data; the disorganized structure of social media
Tourism Marketing
Language: en
Pages: 784
Authors: Alastair M. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2022-03-30 - Publisher: Routledge

Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and
The Social Media Upheaval
Language: en
Pages: 68
Authors: Glenn Harlan Reynolds
Categories: Political Science
Type: BOOK - Published: 2019-05-28 - Publisher: Encounter Books

Social media giants are poisoning our journalism, our politics, our relationships and ultimately our minds. Glenn Reynolds looks at the up and downsides of social media and at proposals for regulation, and offers his own fix that respects free speech while reducing social media's toll.